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Equator partners with Amazon MGM Studios and Warner Brothers to take an intimate look at the making and rollout of Luca Guadagnino’s Challengers (2024). With a series of photoshoots, video diaries, and a faux digital magazine (and finsta), we successfully co-created a strategic frenzy and fashion obsessed cult following of the film’s lead character, Tashi Duncan, and a #1 global box office success with the film grossing $96 Million worldwide.
Location LA, NY, London, Paris, Rome, Sydney
Client Amazon MGM and Warner Bros
Year 2024
