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Equator partners with Amazon MGM and Warner Brothers to take an intimate look at the making and rollout of Challengers, a global box office #1 film. With a series of photoshoots, video diaries, and a surprise faux digital magazine editorial (and finsta), we successfully co-created a strategic frenzy and fashion obsessed cult following of the film’s lead character, Tashi Duncan.
Location LA, NY, London, Paris, Rome Sydney
Client Amazon MGM and Warner Bros
Year 2024
A Love For Tennis
Lovers and Friends
World Premiere Press Tour
Paris, France
Rome, Italy
New York & Los Angeles
Challengers Magazine
