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For the Mercedes Benz x Cinderella chariot reveal, Equator created an emotive campaign that highlights Billy Porter’s metamorphosis as the Fabulous Godmother and how manifesting his dreams aligns with the stories of Cinderella and those who dream of more for themselves. The creation of the Cinderella chariot car wrap serves as a metaphor for manifesting an idea into reality. We took our viewer through the process of the Mercedes Benz Maybach becoming our grand chariot while interweaving a powerful message about transformation and ambition by way of our narrator Billy Porter.
Location Long Island, NY
Client Amazon and Mercedes-Benz
Year 2021
