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Reflecting on Hip Hop’s 50th anniversary, Google Pixel tapped Equator to develop a campaign featuring hip hop giants to celebrate what the genre means to them. Rather than create a traditional anthemic campaign, we developed a scripted short film that follows a young filmmaker taking the #PixelFold on a journey through the Bronx to learn about the moment these greats and a few locals fell in love with Hip Hop.
Location Bronx, NY
Client Google Pixel
Year 2023
