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New Balance
New Balance: Kawhi Leonard Sig II

Tapped by Residue Pictures and New Balance, Equator produced the launch campaign for Kawhi Sig II, the second signature shoe from two-time NBA champion and five-time All-Star Kawhi Leonard.

SURFACE, directed by Curtis Taylor Jr., is a reimagined origin story of Leonard’s athletic prowess, wielding palmistry as a pathway into the future

Location Los Angeles, California

Client New Balance

Year 2022

Services

  • Broadcast Launch Campaign
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