Equator partners with Stone Island and The New York Times to craft a cinematic homage to the everyday New Yorker while unveiling Stone Islands custom newspaper wrap. Inspired by the nostalgia of the city, this fast-paced, stylish montage bridges the worlds of both brands waking its 12 Million subscribers up featuring the king of the NY narrative, Spike Lee and Phoenix Sun basketball star Jalen Green. At its core, the campaign captures the mastery of Stone Island, expressed through synchronized movements and an effortless, yet elevated visual style.