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For 2024 Pride, Equator created a TikTok video campaign and hosted a TikTok LIVE Event celebrating the unique brand identity of Visible Wireless with a bit of humor and a retro aesthetic. For the campaign we cast our very own Motha of the Year, Law Roach, famously known as “Luxury Law” and Image Architect to the stars. Pairing Roach with the social media phenom and commentator Blakely Thornton led to a campaign that shattered benchmark views by 12X, garnering over 13M impressions across posts and 3.5M TikTok Live impressions during the event.
Location Los Angeles, California
Client Visible Wireless
Year 2024
